For Matomo Analytics

Fix the pain points on your forms

With Form Analytics you increase your conversions on your online forms by learning everything about them you possibly need to know.
With 100% data ownership and no limits.

Do you hate losing visitors on your websites and apps as much as we do?
Form Analytics gives you all the insights you possibly need to increase your form conversion rates with 100% data ownership. Start improving your forms now!

Why should I use Form Analytics?

Make decisions based on facts to consistently increase your conversion rates

Measure success

Do you know how many visitors start interacting with your forms and how many submit or complete it? Whether it is an email sign-up or a checkout process. If you have online forms, you need to know how they are doing in real-time and how they evolve over time. Form Analytics gives you outstanding insights to grow your business.

Find the pain points

Form Analytics tells you which fields are used the most and the least, which are unneeded, which are corrected often and which fields cause problems. Learn on which fields your visitors enter your form, where they drop off and how much time they spent on them.

Cost effective

The Return On Investment (ROI) you can achieve with Form Analytics is huge. Even small improvements can increase your sign-ups, sales and conversions massively. Get the most out of your existing traffic with minimal cost.


Rely on facts when you change your forms. Form Analytics will prove whether your form is doing better when you change it, and by how much. This lets you consistently increase your forms and become more successful.


Segments multiply the value you get by letting you divide your market into subsets. You can segment all Form Analytics reports by over 100 Matomo segments and apply new Form Analytics segments to your existing Matomo reports.

Simply works

Form Analytics works with any kind of online or mobile web form with no setup. Whether it is an ajax form, a form that you create dynamically, or a traditional form.

A picture paints a thousand words

Form Evolution

Form Evolution

Find out how your forms perform over time and see at a glance if they improve or not.

Real-Time Reports

Real-Time Reports

Always have an eye on your online forms to see what is happening right now.

Visitor Log

Visitor Log

View all actions a user has performed with the segmented visitor log.

Row Evolution

Row Evolution

Analyze the evolution of any metric to see if your forms improve.

Configure experiments

Field Reports

Various reports that give you plenty of insights about form fields.

Create unlimited variations

Field Timings

Discover how much time your users spent on your fields and how long they hesitated.

Select your success metrics

Most Corrected

Find out which fields are often corrected and cause problems.

Allocate traffic


Detect how the interaction with the same form varies on different pages.

What's so awesome about it?

Developed by the makers of Matomo, Form Analytics integrates very nicely with the leading open source analytics platform Matomo (formerly Piwik).

01. Simple to no setup

Matomo discovers your forms automatically and starts tracking them as soon as the plugin is activated. The UI helps you through all stages from defining your conversions to analyzing the reports by explaining all the metrics and data you see in detail.

02. 100% data ownership

You own 100% of the tracked data when you self host Matomo (formerly Piwik) on premise. You can also export all the raw data and reports via an HTTP API and no data is shared with any other party, ever.

03. Documented

We care about documentation, a lot. To learn more about Form Analytics, have a look at our User Guides, FAQ, and developer documentation.

04. No Limitations

Measure as many forms with as many fields as you wish. There are no limitations in this feature.

Built on top of Matomo Analytics (formerly Piwik Analytics)

Form Analytics for the leading all-in-one open source analytics platform that gives you control over your data and respects privacy.

Powerful features

Created more than 8 years ago now, Matomo is currently used on over a million websites and is available in more than 50 languages. It comes with many features such as advanced segmentation, log analytics, user reports, real time reports, e-commerce, dashboards, and event & goal tracking.

Open Source

Matomo (formerly Piwik) is free, easy to use, customizable, extensible and secure. Matomo was built by dozens of people to accomplish this goal. Try it yourself. The Matomo eco system includes many integrations, tracking SDKs and more. The source code is available on GitHub.

User Privacy Protection

Matomo is fully privacy compliant and ideal for businesses of all sizes as well as governments, of which many choose to use Matomo. With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

From just €149, or free with Matomo Cloud

There are three pricing plans to fit a project of any size with a 30 Day 100% Money Back Guarantee.

1-4 Users

149 /year.

For small companies when your Matomo has not more than four users. Usable with unlimited websites and apps. Free updates while the subscription is active.

Purchase now

5-15 Users

299 /year.

For medium to large companies when your Matomo has between five to fifteen users. Usable with unlimited websites and apps. Free updates while the subscription is active.

Purchase now

Unlimited users

449 /year.

For enterprises when your Matomo has more than fifteen users. Usable with unlimited users, websites and apps. Free updates while the subscription is active.

Purchase now

Preinstalled on Matomo Cloud

$ 0

Takes away the hassle of installing and maintaining Matomo. Our Cloud-hosted Matomo service includes many premium features, including A/B Testing and Media Analytics.

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